IT'S TIME TO STOP
GATEKEEPING THE
WORLD OF RESALE

Fun fact: According to the 2024 thredUP resale report, the secondhand apparel market grew 15x faster than the broader retail sector last year, and this trend is largely driven by online resale.

While there are lots of reasons for this, the most simple answer is that resale allows shoppers to get the brands they want for less, and even "level up” their purchases. AKA they can now afford items they wouldn’t otherwise be able to if they opted for retail.

We built Beni to make the benefits of resale accessible to everyone -- not just the shoppers willing to manually search across dozens of resale sites to find the best deals.

We believe that when it's as easy to buy resale as it is to buy new, resale becomes the obvious choice for shoppers. At scale, this shift creates a new future for the fashion industry -- a future that is circular.

AS SEEN IN

female founded

Kate Sanner

CEO

Celine Lightfoot

CTO

Sarah Pinner

Advisor

female
backed

 SUSTAINABILITY IS
THE GIFT WITH
PURCHASE

Here's the issue: it takes a lot of resources to make our clothes. From the production and processing of raw materials, to dying and manipulating fabrics, not to mention all the logistics to get it from manufacturer to shopper. And far too often, those items we've spent so many resources to create end up being worn a few times and then thrown away (and don't even get us started on returns).

The good news? You have the power to be part of the solution. By opting to buy secondhand, you're not just prolonging the life of these garments, you're actively participating in a circular economy. You're helping clothes maintain their value and usefulness for as long as possible, while also decreasing the demand for new products and the resources required to make them.

This is more than just a choice; it's a step towards a sustainable future for fashion. Join us in shaping a world where our actions today ensure a better tomorrow—a future where every purchase contributes to a more responsible and resilient fashion industry.
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THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.