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Because shopping new is getting

old!

It’s no secret that more and more of us are stoked about the idea of shopping resale. I mean, we can save money AND shop more sustainably - win, win!

The problem? Actually finding something we love on resale sites can take a ton of time, expertise, and energy.

Well, it used to. Now Beni is here to bring resale options to you in the click of a button.  Magic.

In the news

female founded

Sarah Pinner

CEO

Kate Sanner

CMO

Celine Mol

CTO

female
backed
We’re committed to reducing fashion’s burden on the planet.
But how?

It takes a lot of resources to make our clothes. From the production and processing of raw materials, to dying and manipulating fabrics, not to mention all the logistics to get it from manufacturer to shopper.

By shopping secondhand, you’re helping to keep garments we’ve spent so many resources to create in their most valuable state for as long as possible and you’re simultaneously reducing demand for new products to be made.  By giving a new life to these clothes, you’re keeping items out of the landfill and participating in the circular economy.

See more
from Beni

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By now, many of us have heard that big shopping “holidays” like Black Friday and Cyber Monday are problematic...

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By now, many of us have heard that big shopping “holidays” like Black Friday and Cyber Monday are problematic...

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Take the
1 in 5 Pledge

In order to hit the global emissions reduction targets set out by the UN, we’ll need 1 of every 5 purchases to come from circular models.

We think that’s doable and are here to help make it happen!

Take the Pledge!

Follow along @join_beni

The future of fashion is circular

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Beni!