IT'S TIME TO STOP
GATEKEEPING THE
WORLD OF RESALE

We've all been there: You're scrolling, spot something you absolutely love, and start daydreaming about how great it'll look on you, the outfits you'll create, the compliments you'll receive. Then bam! The price hits you like a ton of bricks.

If you're like us, you'd get here and either overspend (insert #girlmath), settle for a cheap knockoff (not proud), or waste hours hunting for discounts (good luck).

But guess what? There are 300 million resale bargains out there just waiting to be snagged. The catch? It takes time, energy, and know-how that most of us simply don't have.

That's why we created Beni. Now, you can shop like you always have, while Beni does the hard work of digging for the best deals. It's resale shopping without the thrift store hassle — magic.

AS SEEN IN

female founded

Kate Sanner

CEO

Celine Lightfoot

CTO

Sarah Pinner

Advisor

female
backed

 SUSTAINABILITY IS
THE GIFT WITH
PURCHASE

Here's the issue: it takes a lot of resources to make our clothes. From the production and processing of raw materials, to dying and manipulating fabrics, not to mention all the logistics to get it from manufacturer to shopper. And far too often, those items we've spent so many resources to create end up being worn a few times and then thrown away (and don't even get us started on returns).

The good news? You have the power to be part of the solution. By opting to buy secondhand, you're not just prolonging the life of these garments, you're actively participating in a circular economy. You're helping clothes maintain their value and usefulness for as long as possible, while also decreasing the demand for new products and the resources required to make them.

This is more than just a choice; it's a step towards a sustainable future for fashion. Join us in shaping a world where our actions today ensure a better tomorrow—a future where every purchase contributes to a more responsible and resilient fashion industry.
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THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.
THE FUTURE OF FASHION IS CIRCULAR.