IT'S TIME TO STOP
GATEKEEPING THE
WORLD OF RESALE
Fun fact: According to the 2024 thredUP resale report, the secondhand apparel market grew 15x faster than the broader retail sector last year, and this trend is largely driven by online resale.
While there are lots of reasons for this, the most simple answer is that resale allows shoppers to get the brands they want for less, and even "level up” their purchases. AKA they can now afford items they wouldn’t otherwise be able to if they opted for retail.
We built Beni to make the benefits of resale accessible to everyone -- not just the shoppers willing to manually search across dozens of resale sites to find the best deals.
We believe that when it's as easy to buy resale as it is to buy new, resale becomes the obvious choice for shoppers. At scale, this shift creates a new future for the fashion industry -- a future that is circular.
While there are lots of reasons for this, the most simple answer is that resale allows shoppers to get the brands they want for less, and even "level up” their purchases. AKA they can now afford items they wouldn’t otherwise be able to if they opted for retail.
We built Beni to make the benefits of resale accessible to everyone -- not just the shoppers willing to manually search across dozens of resale sites to find the best deals.
We believe that when it's as easy to buy resale as it is to buy new, resale becomes the obvious choice for shoppers. At scale, this shift creates a new future for the fashion industry -- a future that is circular.