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Because shopping new is getting

old!

It’s no secret that more and more of us are stoked about the idea of shopping resale. I mean, we can save money AND shop more sustainably - win, win!

The problem? Actually finding something we love on resale sites can take a ton of time, expertise, and energy.

Well, it used to. Now Beni is here to bring resale options to you in the click of a button.  Magic.

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“I know I should, but I just don’t"

This was the response our founder, Sarah, invariably got whenever she explained to her friends the importance of shopping resale versus new. People were generally aware of fashion’s burden on the planet, but they weren’t motivated to change their shopping behaviors and existing resale options made it too difficult for them to find the clothes they wanted. Plus, how much impact could one person really make?

After more research, Sarah discovered another gap in the market: people either had to save up and stretch their budget to afford the brands they liked, or they had to settle for lower-quality fast-fashion dupes that fit their budget.

As an avid thrifter, Sarah believed that resale could solve this problem, but based on her previous conversations, she knew that she needed to meet customers where they already shopped (online!) to demonstrate the value of resale in a frictionless way.

Today, Beni helps 15k+ shoppers easily find secondhand deals while they shop their favorite brands online, resulting in customers getting the clothes they love, within their budget, in a sustainable manner 💚.

female founded

Sarah Pinner

CEO

Kate Sanner

CMO

Celine Mol

CTO

female
backed
We’re committed to reducing fashion’s burden on the planet.
But how?

It takes a lot of resources to make our clothes. From the production and processing of raw materials, to dying and manipulating fabrics, not to mention all the logistics to get it from manufacturer to shopper.

By shopping secondhand, you’re helping to keep garments we’ve spent so many resources to create in their most valuable state for as long as possible and you’re simultaneously reducing demand for new products to be made.  By giving a new life to these clothes, you’re keeping items out of the landfill and participating in the circular economy.

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