Together we can transform the norms of consumption.
According to the UN, “the only way to make fashion sustainable is to end the throwaway culture.” But, actually shopping secondhand can be really hard. We created Beni so that you can buy secondhand without changing how you shop.
Meet Our Team
Founder & CEO
If there is one thing Sarah is known for it’s trash talking. Well, talking about trash, that is. Sarah is passionate about leveraging human-centered and circular design to reduce waste and create products that help us all live both abundantly and sustainably.
Prior to founding Beni, Sarah pursued her passion for strategy and sustainability at Imperfect Foods, an online grocery company focused on fighting food waste. She worked on market expansion strategies and launched the first company-wide sustainability team. She started her career at Rabobank where she supported both the corporate lending practice and startup initiatives. Sarah is also a life-long dancer and avid hiker.
Founder & CTO
Circular business models, like secondhand, are critical to achieving the necessary fashion emission reduction targets for a healthy planet. With her technical mind and innovative spirit, Celine is committed to driving meaningful transformations in sustainability.
Prior to founding Beni, Celine leveraged her background in environmental and data science to pursue these passions at Apeel Sciences, a biotech startup focused on fighting food waste. In addition to building great relationships with her fellow software engineers, Celine built a globally-used data collection platform from the ground up. When Celine is not working on Beni, you can catch her surfing or eating soup (yes, even on a hot day).