Privacy Policy

Benefact(or), Inc. Online Privacy Policy

Last Updated: August 7, 2023

Your privacy is important to us at Benefact(or), Inc. (“Beni,” “we,” “us,” or “our”), and we are committed to safeguarding, preserving, and respecting your privacy rights.  This online privacy statement (the “Statement” or “Policy”) describes how we collect, use, disclose, and the security of the personal information we gather about you through our website,, or our Extension (together, the “Services”) as well as when we engage with you as a customer or otherwise.

For purposes of this Statement, personal information means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations.  It does not include data excluded or exempted from those laws and regulations.  Nothing in this Statement will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to us generally or in any specific context.

To the extent that Beni has links to other websites (like retailers), please note that we do not own, operate, or control them, and they have their own controlling privacy policies that you should review.  Please see the “Third-Party Links” section for additional information.

You Consent to This Statement

You should read this Statement carefully.  We recommend printing and retaining a copy for your future reference.  By accessing, browsing, or otherwise using our Services, or by using any of our services, you confirm that you have read, understood, and agreed with this Statement.  If you do not agree to this Statement, you may not use our Services.

This Statement applies regardless of how our Services are accessed and will cover any technologies or devices by which we make our Services available to you.

We may provide you with additional privacy notices where we believe it is appropriate to do so. It is important that you read this Statement together with any other notices or policies we may provide so that you are fully aware of how and why we are using your data.

If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described below in the “How to Contact Us” section below.

The Information We Collect and How

We collect your information in order to provide and continually improve our products and services. We collect the information you voluntarily provide directly to us, such as when you complete a form or submit information to us.  We also collect information when you interact with the Services, for example, through our use of cookies.  We may also collect information from you in other situations with your express consent.

Information You Provide

  • Completing Forms on Our Services.  If you request to receive information, participate in a survey, provide feedback or reviews, or fill out any forms on our Services, we may ask you to provide information such as your name, email address, and/or mailing address.
  • When You Contact Us.  If you send us an email, chat bot, text message, video message, or any other form of communication, or if we message you, we will collect your contact information and other information relating to or contained in the message.
  • When You Use Our Services.  If you use our Services, we will need to collect personal information about you.  Such information may vary, but it will likely include a user name, information about the device you are using, and commercial information regarding the products you view or purchase while using our Services.
  • Social Media or Blog.  If you interact with our Services by sharing on a social media platform or on our blog, we may collect information that you post.  Please note that your comments will be visible to the public, so you should never share personal information that you would like to keep private.
  • Job Applications and Employment.  If you apply for a job with or are employed by us, we will collect various pieces of information about you.

Information We Collect as You Navigate Our Services

We automatically collect certain information as you use our Services, such as the following:

  • Usage Information.  We may collect information automatically through your use of the Services, such as which of the pages on our website or third party merchant websites you access, the frequency of access, and what you click on while on our website.
  • Device Information.  We may collect information about the device you are using, such as hardware model, operating system, application version number, browser, and IP addresses.
  • Mobile Device Information.  When you access our Services via a browser on your mobile device, we may also collect mobile network information, including telephone number, the unique device identifier assigned to that device, mobile carrier, operating system, and other device attributes.
  • Location Information.  We may collect information about your actual location which may be determined from GPS and other sensors that may reveal information on or nearby devices, Wi-Fi access points, and cell towers.

Information We Collect as You Utilize Our Extension

We offer our Extension which helps make secondhand shopping simple.  Our Extension surfaces curated alternatives from secondhand marketplaces while in the flow of shopping.  In order to provide you with the best relevant alternatives, we analyze the page you are visiting for information about the product and if that page is a supported merchant for our Services.  To enable our Extension, we automatically collect certain information as you use our Extension, including your interaction with the Extension across third party websites.

Our Extension only collects information if you affirmatively install it, and it will then only collect information from Beni-supported retail websites.  When you are on a pre-approved retail site, to help you shop secondhand, Beni will collect information about that site that lets us know which products to find for you. We may also collect information about pricing and availability of items, which we can share with the rest of the Beni community.

How Do We Use “Cookies” and Other Tracking Technologies?

We may send one or more Cookies to your computer or other device.  We also use other similar technologies such as web beacons, tracking pixels, tags, or similar tools when you use our Services.  These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services.  This information allows us to understand how you use the Services.

Cookies are small text files placed on a user’s computer or smartphone and are commonly used to collect personal information. Cookies are sent to your browser from a website and stored on your device. To enable our systems to recognize your browser or device and to provide and improve the Services, we use cookies and other data collection tools and similar technologies, such as pixels and tags. These data collection tools measure and track customers' visits to and browsing activities as part of the Services and to compile sales and statistical data.

For example, beacons let us know when a purchase is made on one of our websites by a member of one of our third-party affinity or affiliate programs and when a purchase is initiated by an advertisement that we placed on a third party's website. This information assists us in marketing and managing our Services and enhancing your shopping experience.

When you access our Services, we use Cookies and other tracking technologies to:

  • Estimate our audience size and usage patterns;
  • Store information about your preferences, allowing us to customize our Services according to your individual needs;
  • Contact you to provide you with information or services that you request from us;
  • Advertise new content, events, and services that relate to your interests;
  • Provide you with more personalized content that is most relevant to your interest areas; and
  • Recognize when you return to our Services.

We set some Cookies ourselves and others are set by third parties.  You can manage your Cookies preference as described in the “Managing Your Cookies” section below.

What Types of Cookies Do We Use and Why?

These are the different types of Cookies that we and our service providers use on the Services:

  • Essential Cookies. These Cookies are required for the operation of the Services and enable you to move around the Services and use its features.  Disabling these Cookies can negatively impact the Services’ performance.
  • Analytics, Performance, and Research Cookies. These Cookies allow us to analyze activities on the Services.  They can be used to improve the functioning of the Services.  For example, these Cookies recognize and count the number of visitors and see how they move around the Services.  Analytics Cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the Services’ content for those who engage with our advertising.
  • Functionality Cookies.  These Cookies are used to recognize you when you return to the Services.  This enables us to personalize content for you and remember your preferences.
  • Social Networking Cookies.  These Cookies are used to enable you to share pages and content that you find interesting on our Services through third-party social networking and other websites.  These Cookies may also be used for advertising purposes.

How Long Do Cookies Stay on My Device?

Some Cookies operate from the time you visit the Services until the end of that particular browsing session.  These Cookies, which are called “session cookies,” expire and are automatically deleted when you close your Internet browser.

Some Cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser.  These Cookies are called “persistent cookies” and the length of time they will remain on your device will vary from Cookie to Cookie.  Persistent Cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Services, how your use of our Services may change over time, and the effectiveness of advertising efforts.

Managing Your Cookies

It may be possible to block Cookies by changing your Internet browser settings to refuse all or some Cookies.  If you choose to block all Cookies (including essential Cookies), you may not be able to access all or parts of the Services.

You can find out more about Cookies and how to manage them by visiting

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc.  Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Services, compile reports on the Services’ activity, and provide other services related to our Services activity and usage.  The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring websites.  The technologies used by Google Analytics do not gather information that personally identifies you.  The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.  To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

We also use Google Remarketing features to collect data about visitors to our Services to, among other things, deliver advertising content on Services across the Internet in a manner that is specifically directed toward the interests expressed by the visitors while on our Services.  Google uses Cookies to serve ads based on someone’s past visits to the Services.  You can opt-out of Google’s use of Cookies to serve ads based on your past visits to the Site via the following link: Google Ad Settings.


We use Webflow in connection with our website, and we receive certain analytical information from Webflow to better understand how our users interact with the Services.  To learn more about Webflow’s privacy practices, please see its privacy statement here.  


We use Mixpanel, a digital insights platform, in connection with our website and extension to track and manage usage metrics in order to improve the product. To learn more about Mixpanel's privacy practices, please see its privacy statement here.  


We use Twilio Segment, a customer data platform, in connection with our website and extension to track and manage usage metrics in order to improve the product. To learn more about Segment's privacy practices, please see its privacy statement here.  


We use Klayvio, an email marketing platform, in connection with our website and extension to send communication to customers and track marketing metrics around campaigns. To learn more about Klayvio's privacy practices, please see its privacy statement here.  

Do the Services Respond to “Do Not Track” Signals?

There is currently no industry agreed-upon response to a Do Not Track signal.  At this time, our Services does not respond differently based on a user’s Do Not Track signal.


We use certain Facebook tools to serve ads about our services.  Facebook uses cookies, web beacons, and similar technologies that enable us to the measure the effectiveness of our Facebook ads.  These technologies collect or receive information from our Website and elsewhere on the internet to use that information to provide measurement services and target ads.  Data collected through Facebook’s tools is processed and stored by Facebook in accordance with Facebook’s Data Usage Policy.  To see more about how you may be able to change your settings with respect to Facebook, please visit this link.

How We Use Personal Information

We use personal information we collect about you or that you provide to us in the following ways:

  • To present our website and its contents in a suitable and effective manner for you and your device;
  • To contact you to provide you with information or Services that you request from us;
  • To improve our operations and improve the Services we provide to you;
  • To advertise opportunities, services, or products that we think may be of interest to you;
  • To provide customer support, troubleshoot issues, manage accounts, and respond to requests, questions, or comments;
  • To carry out our obligations and enforce our rights arising from any contracts; and
  • To notify you about any additions, upgrades, or changes in our services.

How We Share Personal Information

We may share your personal information:

  • With third parties who perform data services on our behalf (e.g., hosting, maintenance, backup, analysis, etc.).  Any such third parties will be under an obligation to us to maintain the confidentiality of your personal information;
  • To third-party service providers to prepare, disseminate and analyze advertising content;
  • With our business partners in connection with the Services you request, including so that they can advertise opportunities, services, or products that they think may be of interest to you;
  • To the extent that we are required to do so by law or governmental authority or in connection with any pending or prospective legal proceedings;
  • To establish, exercise, or defend our legal rights, including providing information to others for the purposes of fraud prevention;
  • To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information;
  • To third parties as part of any actual or potential business or asset sale, or to actual or potential investors;
  • In the event of bankruptcy or dissolution proceedings, as part of the sale or reorganization process; and
  • To any other person or entity where you consent to the disclosure.

Advertising and Marketing Choice

We respect your rights in how your personal information is used and shared.  If at any time you would like to unsubscribe from receiving future emails, you can email us at: as well as follow the instructions at the bottom of each email and we will promptly remove you from all correspondence.  Please note, however, that we may still need to contact you regarding other matters.

Third-Party Links

The Services may contain links to third-party websites.  When we provide links, we do so only as a convenience and do not endorse any products or services and are not responsible for any content of any third-party websites or any links contained within.  It is important to note that this Statement only applies to this Services.  We are not responsible and assume no responsibility for any personal information collected, stored, or used by any third party as a result of you visiting their websites.  We also advise that you read the privacy notice of any third-party websites you choose to visit carefully.

Our Commitment to Data Security

The security of your personal information is important to us.  We take various reasonable organizational and technical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.  If required by law to do so, we will notify you and/or the relevant supervisory authority in the event of a data breach.

However, we cannot and do not guarantee complete security, as it does not exist on the Internet.

How Long Is Your Personal Information Kept

We retain your personal information to the extent it is necessary for the purpose for which it was collected.  We will delete your personal information when it is no longer necessary for the purpose for which it was collected, or upon your request, subject to exceptions as discussed in this Privacy Policy or under applicable law, contract, or regulation.

Children’s Privacy

The features, programs, promotions and other aspects our services requiring the submission of personal information are not intended for anyone under 18 years of age.  We do not knowingly collect personal information from children under the age of 13.  If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personal information to us, please contact us at

Policy Changes

This Statement may change from time to time.  We will post any changes to this Statement on this page, and you should check these terms when you use the Services.  Your continued use of the Services constitutes acceptance of the most current version of this Statement.

How to Contact Us

Should you have other questions or concerns about this Statement, please feel free to contact us at